Made in Aotearoa New Zealand

From the beginning Butterfly has been committed to manufacturing in Aotearoa, New Zealand. In fact when we started thinking about what we would make and how, the decision to commit to the local manufacturing industry was unanimous.

When we told people that's what we were going to do, the plan was met with  sharp intakes of breath and raised eyebrows. But we remain committed and we have been lucky to find partners to work with who are helping us achieve our dream.

Our promise to you is that we are transparent about everything we do.

We only work with like-minded people who support fair pay and conditions for staff and we are are united in our desire to see the New Zealand clothing manufacturing industry thrive.

This approach to business is not for the faint hearted, it won't always be easy and it certainly won't produce cheap, fast fashion. Butterfly is all about quality, not quantity.

We are a work in progress and we hope that you will join us on our journey to support ethical clothing manufacture in Aotearoa New Zealand.